Websites from scratch

You get a site that's ready to work, not just a mock-up. We think through the page structure, put the design together, connect the forms, the analytics and the admin panel. After launch the owner can change texts, prices, products and the main pages themselves.

The basic result includes:

• a clear structure built on what customers actually look for;
• responsive design for phone, tablet and desktop;
• request forms, click-to-call and the messengers you need;
• GA4, Google Tag Manager and events for ad campaigns;
• basic technical work on page speed;
• the domain connected and every login handed over to the owner.

The site stays yours. We don't tie its working to a standing payment to our team.

For an online store we set up the catalogue, categories, filters, product pages, cart and checkout. Where needed we connect card payment, cash on delivery with a deposit, fiscal receipts, carrier pickup points, customer accounts, discounts, loyalty points and order notifications. Products can be imported from XML, CSV, Excel or another supplier export. Exchange with an accounting system and non-standard integrations are quoted separately.

For a services site we build separate pages for each service, prices, information about the specialists, reviews, contacts and a booking form. The base price includes a request form. A live calendar with staff schedules and syncing with a CRM or accounting system is a separate integration.

For a landing page we build one page for one specific offer and paid traffic: up to six content blocks in the starting package, a request form, messengers and analytics.

Separately, here's what isn't part of the base package:

• translating product pages;
• a custom CRM;
• a blog section;
• extra service pages;
• branch/location pages;
• copywriting for landing pages, services and products;
• Meta Conversions API server-side events;
• two-way exchange with accounting over an API;
• a second landing page variant for A/B testing.

The scope and the cost are decided after going through the job.

The exact cost depends on the platform and the scope, and we quote it after going through the job with you. Roughly, from least to most expensive:

• a landing page for ads — the fastest and least expensive option, $500–1000;
• a turnkey services site — several pages, prices and a booking flow, so it costs more than a landing page, $1500–2500;
• an online store on a ready-made hosted platform — a quick launch with payments and delivery built in, $500–1000;
• an online store on Shopify — pricier mainly because of the platform's own subscription and paid apps, $2000–3000;
• a custom-built online store — the most expensive option, for when a ready-made platform can't do what the business needs, from $3000.

The simplest version of any of these suits a project with materials ready and standard logic. Two language versions of the site are included in the standard package. The price goes up if you need a third language, texts written from scratch, a big catalogue, complex filters, a CRM, exchange with accounting, a non-standard customer account, a calendar or bespoke integrations.

Domain, hosting and paid services are paid for by the client directly. Before we start we fix what's in the project and give you an exact quote in writing.

A ready-made hosted platform suits a store that needs a fast launch, payments and delivery ready out of the box and a comfortable way to work with the catalogue. It's the practical option for a standard store, but freedom in design and non-standard features is limited by what the platform allows.

We choose Shopify when international sales matter, along with a mature app ecosystem, flexible design and room to scale later. You have to factor in the monthly platform fee and the cost of third-party apps.

Custom development is needed when off-the-shelf platforms don't support the project's business processes: a complex catalogue, unusual user roles, non-standard pricing, deep exchange with accounting or a one-of-a-kind customer account.

We pick the platform after going through the job. We don't push more expensive development when an off-the-shelf solution covers the requirements fine.

1. Discovery We go through the product, the audience, the geography, how people get in touch, the catalogue and your internal accounting.
2. Structure We study demand and decide on the sections, pages, filters and the user's path to a request or a purchase.
3. Materials We collect texts, photos, prices and exports. For a store we clean up product names, attributes and categories.
4. Design and build We create the interface, adapt it for phones, connect the forms, cart, payment and the admin side.
5. Testing We test the main scenarios, speed, forms, checkout, analytics and ad events.
6. Launch We connect the domain, hand over the logins and show you how to run the site.

At the key stages one responsible person on the client's side signs off the result. That keeps the project from stalling on conflicting edits from several people.

We need a description of the business and what makes it different, a list of services or products, current prices, texts, photos and contact details. For a store we'll need a catalogue export in a workable format: XML, CSV, Excel, API or FTP.

We also need one person who makes decisions and gives feedback. The domain and hosting can be handed to us to connect, or set up with our help in the owner's name from the start. Passwords aren't sent over chat if the service can issue separate access.

If some of the materials aren't ready yet, before quoting we'll mark what we can prepare within the project and what you'll have to source separately.

On a phone the buy button, the form or the cart often disappears, even though everything looks fine on a computer. Another common one: search doesn't understand word forms, the other language or typos, so the product is in the catalogue but the visitor can't find it.

Then there's checkout that drags on, forced registration, delivery costs nobody can work out, slow images, analytics events firing wrongly and stock levels that don't match the accounting system.

We check more than how it looks — we check the whole path, from landing on the page to a successful request or a paid order. What we find we fix within the agreed project, or flag up front as a separate quote.

Landing page — 1–2 weeks. Store on a ready-made hosted platform — 2–3 weeks. Store on Shopify — 2–3 weeks. Custom development — 1–2 months. For a services site we give the timeline after going through the job: it depends on the number of services, pages and materials.

All of these are counted from the moment we have every material we need: texts, photos, prices, the catalogue export. If materials come in slowly, the work takes longer — that's the single most common reason a project drags out.

The timeline also moves if the agreed structure changes or new features appear. We quote those changes first and add them to the work after that.

A new design on its own doesn't guarantee sales. The result also depends on the offer, the prices, the range, trust, how requests are handled and the quality of the paid traffic. So we build the site as a working part of the business, not as a promise of a particular revenue figure.

We don't take on “just redraw the design”: if everything else stays the same, a new look won't bring sales.