Nail studio
Meta · Instagram and Facebook4 months · budget 30,000 UAH / mo
- THE TASK
- Bookings come through direct messages. They need conversations, not reach.
- WHAT WE DID
- Cold and warm audiences kept apart, the conversation-started event verified, creatives built for booking.
- THE RESULT
- Campaigns optimise for conversations, not clicks. A report every week.
conversations913
cost per conversation85.70 UAH
requests220
spend120,000 UAH
We added the totals up ourselves: the account report has no total row.
Clothing store
Meta · Instagram and Facebook3 months · budget 35,000 UAH / mo
- THE TASK
- The shop window is the feed, the cart is a chat. There is no website.
- WHAT WE DID
- Cold traffic separated from profile visitors. Several creatives in the test instead of one.
- THE RESULT
- The ads drive enquiries. Creatives are replaced before they burn out.
conversations847
cost per conversation83.52 UAH
profile visits9,420
spend105,005 UAH
We added the totals up ourselves: the account report has no total row.
Language school
Meta · Instagram and Facebook5 months · 2 mo at 25,000 UAH, 3 mo at 35,000 UAH
- THE TASK
- Nobody buys a course on first contact. They need requests and conversations.
- WHAT WE DID
- Two routes: a form and a chat. We verified that a request reaches the ad account, not only the inbox.
- THE RESULT
- The ads learn from real requests, not from random clicks.
requests518
cost per request126.42 UAH
conversations646
spend155,001 UAH
We added the totals up ourselves: the account report has no total row.
Cosmetics store
Google Ads · Search and Shopping7 months · 3 mo at 30,000 UAH, 4 mo at 45,000 UAH
- THE TASK
- Sell the whole catalogue, not a handful of products.
- WHAT WE DID
- A feed built for Merchant Center, Search and Shopping together, a weekly query cleanup.
- THE RESULT
- Shopping shows the range, not three products. The budget goes where it pays back.
conversion value1,317,204 UAH
spend269,823 UAH
conversions1,097.67
cost per conversion245.82 UAH