Our cases

What it was, what we did, what came out of it.

Google Ads · Merchant CenterJanuary — August 2026ads are running in this account right now

Pet store

Merchant Center was blocked and product ads had stopped.

time to unblock2 weeks
spend337,678 UAH
conversions1,976
cost per conversion171 UAH

Meta · Instagram and Facebook4 months · budget 30,000 UAH / mo

Nail studio

Bookings come through direct messages. They need conversations, not reach.

conversations913
cost per conversation85.70 UAH
requests220
spend120,000 UAH

We added the totals up ourselves: the account report has no total row.

Meta · Instagram and Facebook3 months · budget 35,000 UAH / mo

Clothing store

The shop window is the feed, the cart is a chat. There is no website.

conversations847
cost per conversation83.52 UAH
profile visits9,420
spend105,005 UAH

We added the totals up ourselves: the account report has no total row.

Meta · Instagram and Facebook5 months · 2 mo at 25,000 UAH, 3 mo at 35,000 UAH

Language school

Nobody buys a course on first contact. They need requests and conversations.

requests518
cost per request126.42 UAH
conversations646
spend155,001 UAH

We added the totals up ourselves: the account report has no total row.

Google Ads · Search and Shopping7 months · 3 mo at 30,000 UAH, 4 mo at 45,000 UAH

Cosmetics store

Sell the whole catalogue, not a handful of products.

conversion value1,317,204 UAH
spend269,823 UAH
conversions1,097.67
cost per conversion245.82 UAH

Google Ads · product adsOctober 2025 — August 2026the ads in this account are no longer running

Pet food store

Sell the catalogue, not a handful of products: Search and Shopping across the whole range.

spend108,607 UAH
visits to the site12,440
conversions533
conversion value718,624 UAH

Where is your money going right now?

What you need

We'll sort out the rest on the call.

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