Pet store

ChannelGoogle Ads · Merchant Center PeriodJanuary — August 2026
ads are running in this account right now

THE TASK

Merchant Center was blocked and product ads had stopped.

WHAT WE DID

What we checked.

A Merchant Center suspension is almost never about the advertising — it's about the data. So we looked not at the account but at two sources side by side: what a buyer sees on the product page, and what the store puts into the product feed.

What we found.

The data on the site and the data in the feed disagreed. That's the most common cause of suspension we see: to Google, a mismatch between the product page and the feed is misleading the buyer, and the account gets switched off whole, not item by item.

What else we looked at in the same pass.

The store's policies — returns, delivery, payment — and the seller's contact details. That's the second most common trigger: the terms are either not spelled out at all, or they contradict what the product page says.

What we did.

Brought the site and the feed together, brought the data and the policies up to Google's requirements and submitted the account for review. It was back at work in two weeks.

THE RESULT

The account was back in two weeks. The ads are running now.

time to unblock2 weeks
spend337,678 UAH
conversions1,976
cost per conversion171 UAH

We're not showing a screenshot of this account — it has the client's data on it. We don't guess at the reason for a suspension: Google doesn't name it outright, so we look at the site and the feed together and show exactly what doesn't line up.

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Where is your money going right now?

What you need

We'll sort out the rest on the call.

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