Privacy policy

Who collects the data

Funnelwright is an agency that builds websites for stores and runs advertising. Requests from this site come to us and no one else.

You can reach us the same ways you can send a request: by phone on +380 (73) 000 94 84 or on Telegram at @funnelwright.

What exactly we collect

• What you typed into the form: name, phone number or Telegram, your preferred way of getting in touch, the service, a convenient time to call, and a comment if you left one.
• Technical markers saved automatically along with the request: the IP address the request came from, and the page where you pressed the button. The first is there to filter out bots, the second so we know which service you mean if you didn't pick one from the list.
• A marker for the link that brought you to us: which video or post you came from and which site the click came through. We keep two of these — the first and the last, because in between you can leave and come back a different way. It is there for exactly one reason: to know which of our ads works and which is spending money for nothing. It contains no name, no phone number and nothing personal about you.
• The date, time and number of the request — so we can find it and you can quote the number.

Pixel, cookies and counters

The Meta pixel runs on this site — a small script from Meta, the company that owns Facebook and Instagram. It sets a cookie in your browser and tells Meta that you opened the page, and if you sent a request — that it was sent.

From the request itself, Meta receives the type — whether it's an audit or an order — the service you chose, and also your name and contact: phone number or email. The link to your project and the text of the request are not sent there at all; they stay on our server.

The name and contact are not sent as plain text. They are turned into a hash — a fixed-length string your number cannot be reassembled from. Meta compares that string against its own data to work out whether the request came from someone who saw our ad. Without that we don't know which ad brings in clients and which one spends money for nothing.

Meta finds out about the request two ways: from the pixel in your browser, and directly from our server. The second route exists because ad blockers strip out the pixel, and without it we don't see some of the requests in the ad account. Your IP address and browser string go with the event — the same things the pixel would have sent itself.

What it is for: to show ads, and to see which ads bring in requests and which spend money for nothing.

There is nothing else of that kind on the site: no traffic counters, no social media widgets, no other advertising scripts. The links to our Facebook and Instagram pages in the footer are ordinary links: they load nothing and track nothing, and they only do anything if you click them.

How to opt out of the pixel: turn on an ad blocker — it strips the pixel out entirely; block cookies in your browser settings; turn on do-not-track. Meta will then not see which pages you visited.

Honestly, about the limit of that opt-out: if you press “Send request”, the event about that request goes out from our server, and in that case an ad blocker does not stop it. If you'd rather your contact details didn't reach Meta, write to us by email or on Telegram instead of using the form. Data already sent can be deleted on request — how to ask is written below.

Besides the pixel cookie, the page stores a marker in your browser for the link that brought you to us. It sits in your browser's memory on your own device and is wiped along with the site data. Until you press “Send request”, that marker goes nowhere.

If your browser doesn't let sites store anything at all — a private window, strict settings — there simply won't be a marker. That doesn't break the form: the request goes through just the same, we just won't know where you came from.

We don't ask for passwords. If it comes to working with your ad account, we'll need guest access, not a login and password.

What for

• To get in touch with you and answer your request.
• To prepare a useful answer: to see which service you mean.
• To remember what we agreed, if we start working together.
• To understand which of our ads brought you here — so we don't pay for the ones that don't work.

Who can see it

We can. The request lands on our server and arrives as a message in our work chat on Telegram — which means its text passes through Telegram's servers, like any message in that messenger.

And Meta can — the fact of the visit, the fact of the request with its type and service, and a hash of your name and contact. Meta does not see the text of the request or the link to your project.

We don't sell contact details, we don't pass them to other agencies and we don't add you to mailing lists. We need your number to get in touch with you, and in hashed form to measure the advertising. We don't cold-call and we don't blast a list of numbers.

How long we keep it

The request — 18 months from the day you contacted us. If we started working together, correspondence and agreements are kept for as long as the work lasts, and 18 months after it ends.

Your browser holds the link marker for 90 days from the first visit, after which it stops counting. The one that ended up in the request is kept as long as the request itself.

After that period the request is deleted along with the technical markers.

How to get a copy of your data or have it deleted

Write to us on Telegram or call and say you want a copy of your data, a correction, or deletion. The request number will speed things up if you still have it, but it isn't required — the phone number you left the request with is enough.

We'll do it within 10 business days and write back to say what we did. There's no charge for it, and you don't have to give a reason.

If this text changes

The date it was updated is at the top of this page. If something important changes — what we collect, who we pass it to, how long we keep it — we'll tell the people we already work with, rather than quietly rewriting the page.